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Case Studies
Perkatory Roasters
The Brief
Perkatory Roasters is an independently owned and operated coffee shop with four locations in Connecticut and an online store specializing in handcrafted artisan roasted coffee, teas, and branded merchandise. The company offers a revolving assortment of distinctive single-origin beans, as well as exclusive Perkatory Roasters, crafted blends. Using modest production methods, they approach each individual roast as an opportunity to elevate and preserve quality and taste. Perkatory Coffee Roasters was conceived from the minds of two children of the 80's. Raised on punk rock and skateboarding, they wanted to bring new life to a coffee shop in a growing community. With tremendous competition in the artisan coffee industry, it was critical that Perkatory Roasters differentiate, feature a wholesale portal, and be easily located by online customers and prospects.
The Challenge
The online ordering system for drinks and buying pounds of coffee for Perkatory Roasters was outdated and disconnected. There were multiple websites among the four locations, which bogged down search engine optimization and was potentially confusing for customers. The greatest volume of sales was in-store. They needed to streamline and build a retail web presence to capitalize on online sales.
Although stats showed that Perkatory Roasters was getting 5,000 people to their sites per month, the sales conversion did not support those site visits. Put simply, Perkatory Roasters wanted to sell more bags of coffee and make overall processes more efficient.
Multiple websites led to a confusing online brand presence.
Managing multiple websites bogged down search engine optimization.
Customer interest in the Perkatory brand was not leading to increased sales.
Perkatory Roasters needed to sell more coffee with greater efficiency and leverage their online brand.
The Solution
The solution was to redesign the site and back-end ordering systems. Kingside Development recreated the existing Squarespace eCommerce website into a more robust Shopify website. Shopify takes care of everything from marketing and payments to secure transactions and shipping. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives the flexibility to access and run the business from almost anywhere, including a mobile device.
Custom JavaScript subscription features were created so shoppers can experience a range of new coffee options. Users can get their coffee delivered on a monthly or weekly basis. Now customers and prospects also receive regular promotional emails, marketing content, and special offers through an automated sales process.
The first step was to follow best practices for online branding and create a single, modern, sleek website.
Kingside Development used the best tool for the job, Shopify, to develop a more robust yet easy to manage online system.
Kingside Development ensures that the website was optimized for the devices customers were using, including tablets, phones, and computers.
Custom Javascript work finished the project to deliver unique solutions tailored to Perkatory Roasters.
The Results
Perkatory Roasters is already seeing a 200% increase in online sales and ongoing analytics that track. The site features online ordering capability for drinks at each location, as well as ongoing conversion rate optimization, converting new users to paying customers as quickly as possible. Kingside was uniquely positioned to support this growth by listening to the client, recognizing the lucrative path to success, and possessing the technological capabilities for strategic implementation.
Moving forward, custom analytics will be closely tracked to ensure the client can maximize online sales potential and tailor marketing efforts to support those sales.
A 200% increase in online coffee sales.
Robust analytics that Perkatory Roasters can rely on to keep them up to date on their customers.
Online ordering capacity for Perkatory Roaster's physical locations.
Ongoing support and analytics to maximize sales and marketing efforts.
The Showcase
Perkatory Roasters is positioned for a future where eCommerce becomes more and more vital. Kingside Development helped the client build systems and best practices that will keep them relevant for the foreseeable future, and set them up for success.
Robust analytics that Perkatory Roasters can rely on to keep them up to date on their customers.
Online ordering capacity for Perkatory Roaster's physical locations.
Ongoing support and analytics to maximize sales and marketing efforts.