case study

Green Team Junk Removal

Local SEO Optimized Lead Generation

Searches for local junk removal are dominated by corporate giants, making it very difficult for anyone else to appear on the search engine results page (SERP). Usually, service-based businesses attempt to circumvent this by paying for leads from google ads or home advisor. This works, but only in the short term. Companies are always at the mercy of the platform and how much they charge for a lead.

The Green Team recycles 80% of what they pick up. This eco-conscious branding needed a voice, so we write an SEO-optimized blog each month. This helps boost their position on the SERP while producing copy for Social Media posts.

Instead of paying for each lead, we used a Content Management System to give the power of local SEO to the business owner. They are now able to add new towns whenever they want. Doing so creates an individual location page that populates first when searching for junk removal in each town.

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This project is also in coordination with the Namra Consulting Group who is managing the Green Team's Social Media. Choosing to work with a professional social media team creates a cohesive brand identity.

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