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Case Studies
Center for Men's Health of Rhode Island
The Brief
The Center for Men's Health Rhode Island (CMH-RI) was founded by two entrepreneurs who worked with a Boston-based men's health team to establish a medical practice that connects primary care, urology, and andrology under one roof to address low testosterone. Testosterone hormone levels are important to normal male sexual development and function. Some men have low testosterone levels, which is called Testosterone Deficiency Syndrome (TD) or Low Testosterone (Low-T). According to The American Urology Association (AUA), low blood testosterone (Low-T) is less than 300 nanograms per deciliter (ng/dL). These are just a few conditions may result from Low-T: Low sex drive Fatigue Reduced lean muscle mass Irritability Erectile dysfunction Depression In exploring existing options offered by competitors, CMH-RI found that the competition had websites that seemed impersonal for such a sensitive subject. Most sites simply promoted ordering pharmaceuticals online. CMH-RI wanted to be a comforting resource for men facing low testosterone issues, offering both pharmaceuticals and a thoughtful, holistic approach.
The Problem
As a new business entity, these entrepreneurs recognized the need for an effective website to promote available services and rank highly on Google online searches for keywords about pertinent medical conditions and prospective patient concerns. Without an effective online presence, CMH-RI would miss tremendous market potential, the opportunity to learn and grow through analytics tracking, and differentiate from the competitors in this niche health space.
A brand new business entity that needed to build a brand right away.
A need to communicate the services offered.
Center for Men's Health needed to implement SEO best practices to get to the top of the pack.
Building an effective online presence to differentiate from competitors.
The Solution
Kingside Development was uniquely positioned to provide guidance and clarity during the roll-out of this new business concept. Kingside designed an engaging information-based website that combats obscurity as the practice becomes established in Rhode Island. The site educates visitors on medical concerns and related services and prompts action when a patient is ready to make an appointment. Patients can book telemedicine appointments, order medications, access medical records, and obtain lab orders.
Work with Center for Men's Health to communicate their available services.
A new website matching Center for Men's Health's branding guidelines.
A welcoming online presence that educates potential patients.
Online booking and sales capability.
The Results
The Center for Men's Health Rhode Island now has a forward-looking website that represents the brand, features automated appointment set-up, as well as eCommerce test kit shipping for patients. The test kits automatically dropship from the lab using custom codes. This means the office staff never worries about shipping test kits to patients. The site is regularly monitored to analyze and enhance site traffic and conversions.
A new business with excellent brand representation.
The ability to book new patients online.
Implemented eCommerce and online sales potential to help grow the practice.
Less overhead for office staff in analyzing and maintaining the site.
The Showcase
After collaborating with the client on everything from design to copy writing, CFMH is live and attracting clients every day. Kingside Development took care of building a great website, so the clients can focus on the important work of helping men be their best. CFMH is ready for eCommerce and online booking, now and into the future.
The ability to book new patients online.
Implemented eCommerce and online sales potential to help grow the practice.
Less overhead for office staff in analyzing and maintaining the site.