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Case Studies
Barkley Builders
Web Design and Development
The Brief
Barkley Builders is a custom residential builder based in New Hampshire with an impressive portfolio of work that spans across New England. Since the 1990’s, the company has built more than one hundred custom homes and operated solely on word-of-mouth, without a website or web presence. In this competitive landscape, Barkley Builders’ leadership recognized the importance of launching an online presence and showcasing their work to a larger audience, and attracting new lead opportunities.
The Problem
Without a dedicated marketing program or online footprint, the company lacked a clear brand identity and web presence. In order to compete in the new ever-changing digital landscape, Barkley Builders would require a compelling, well-designed, easy-to-navigate, branded website that could generate leads.
No online footprint for organic discovery by potential customers.
No marketing program to help generate new leads.
A need to develop an online presence to reach more customers.
Barkley Builders had a compelling product, but needed to make customers aware of it.
The Solution
Kingside Development created a high-end branded website that appeals to the target demographics and psychographics of custom home buyers. The site features a dedicated JavaScript lead process to highlight available home models, land lots, and under-construction homes ready to be purchased. Rather than a basic “contact us” form to collect inquiries, Kingside designed a custom contact experience which reflects the level of service that Barkley Builders provides in home planning and building. Search engine optimization was deployed so that the company can start to appear in organic searches among their target market. The site features brand-building design, compelling calls-to-action, relevant customer information, landing pages that convert leads, a rewarding customer experience, personalized follow-up capabilities, and a customized sales-forward approach.
A well-branded and thought out website that appeals to the customer base of Barkley Builders.
A catalog of former and current projects and builds.
Custom JavaScript to tailor the website exactly to Barkley Builders' needs.
A website that converts leads into sales.
The Results
Barkley Builders now has a highly-effective online presence and automated marketing tool - a clean, mobile-friendly, search engine optimized, custom lead form generating website. The site is ranking well on Google and analytics are monitored regularly to ensure the site is outperforming in the competitive space.
Barkley Builders has an engaging website tailored to their customer's expectations.
Automated marketing that generates leads without generating administrative overhead.
Search engine optimization to keep Barkely Builder's at the forefront of customer searches.
A strong ranking on Google and analytics to ensure the site continues to perform.
The Showcase
For the first time, Barkley Builders has a competitive, modern website that inspires confidence in potential customers. A slick, integrated site with 360 video tours and a wide selection of products excites potential home buyers and inspires them to think about home design before a transaction ever occurs.
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Automated marketing that generates leads without generating administrative overhead.
Search engine optimization to keep Barkely Builder's at the forefront of customer searches.
A strong ranking on Google and analytics to ensure the site continues to perform.